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Email Production Specialist- Global Hotel Alliance

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Irving, TX
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Email Production Specialist- Global Hotel Alliance
United States
Email Production Specialist- Global Hotel Alliance
Job Code: 19474
Division: Corporate
Location: Irving, TX US
Travel Involved: None
Job Type: Full Time
Job Level: Experienced
Education: Bachelors Degree or Equivalent
Category: Marketing
Position Summary:
About GHA:
Global Hotel Alliance (GHA) is
the world''s largest alliance of independent hotel brands. GHA
currently includes Anantara, Doyle Collection, First, Kempinski,
Leela, Lungarno Collection, Marco Polo, Mokara, Omni, Pan Pacific,
PARKROYAL, Shaza, Tangram and Tivoli encompassing over 300 upscale
and luxury hotels with over 70,000 rooms in 55 different countries.
This position is based in the GHA Dallas office, located within
the Omni Hotels corporate office, and reports to the GHA Loyalty
Marketing Systems Manager.
Job Description:
The Email Production
Specialist is responsible for the development of HTML email
templates, segmenting email distribution lists, executing QA test
plans and managing the deployment of outbound emails for various
marketing campaigns. Extensive hands-on experience developing HTML
emails and deploying email campaigns is essential for this role. In
addition, this position will be responsible for updating existing
print collateral templates as needed.
Essential Job Duties and Responsibilities:
• Convert Photoshop design files into HTML email templates
• Create and edit email templates optimized for
compatibility across all major email clients using proper HTML coding
and styling techniques.
• Optimize mobile experience
through custom templates and responsive design
• Maintain
awareness of email marketing trends, technologies and regulatory
compliance (e.g. CAN-SPAM) rules
• Manage data queries and
setup dynamic content rules
• Implement list segmentation
strategies for targeted email campaigns
• Send test
messages to ensure emails are rendering correctly across major email
clients, and to ensure dynamic content populates correctly based on
segmentation rules
• Manage content updates, A/B testing
and click tracking to assess and improve email response rate
• Collaborate with Marketing Manager to proactively monitor
marketing metrics (open
rates/click-through/deliverability/conversions/etc.) and provide
recommendations for improvements
Why You Want To Work For Us
Training we Provide
How a Person Can Make an Impact in This Job
The Ideal Candidate for this Position
Qualifications and
· Bachelors
degree in graphic design, art, visual communication, advertising or
related field required; experience in travel industry and/or
international business a plus
· Expertise
creating HTML emails using nested table structures and inline styling
· Experience
working with dynamic-based content to deploy multiple content
versions based on language preference and/or market
· Experience
using third party email deployment platforms (BlueHornet,
ExactTarget, Silverpop, etc.)
· Knowledge of
APIs and XML programming
· Working
knowledge of Adobe Photoshop, Illustrator, InDesign and Dreamweaver
· Basic
understanding of JavaScript, PHP and Flash a
· Basic MS Word,
Excel and PowerPoint knowledge
· Excellent
project and time management skills, as well as strong verbal and
written communication skills
· Innovative
problem solver who is intensely detail-oriented, results-focused and
able to successfully execute multiple projects accurately and on
· Must be able to
work in a team environment, as well as

Company info

Omni San Francisco Hotel
Website :