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Job Details

Director Data Analytics

Company name
Adara

Location
Palo Alto, CA

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Job Location(s):

Palo Alto, CA, US

Description:

ADARA is searching for a Director, Data Analytics candidate for its headquarters in Palo Alto, CA. The ideal candidate will be expected to perform deep analytics and provide actionable recommendations to support and grow ADARA’s business. The candidate will collaborate and support other key stakeholders in the organization such as Marketing, Business Development, Sales, Finance, Product and Engineering.

Responsibilities:

Lead aspects of analytics function and develop closed-loop analytic processes that include performance analysis and business recommendations

Perform analysis that improves targeting, segmentation, and campaign effectiveness based on campaign results

Develop scenarios to understand trade-offs and impacts among multiple strategies

Ability to support other areas in the organization including Business Development, Sales, Account Management, and AdOps

Work closely with the Engineering team on targeting implementation in production environment

Extract, create, and organize data files used for analytical and modeling purposes

Be a thought leader and consultative resource for optimizing marketing campaigns and product development

Manage, mentor, and grow a team of analysts

Qualifications:

Analytical Skills

7 years of hands-on analytics experience in programmatic / RTB environment for media campaigns (display, video, social, etc.)

Ability to conduct large scale analysis through all stages: understand business goal and strategy, formulate analytic approach, perform data extraction and exploration, and translate results into actionable items

Proficient in SQL; must possess strong understanding and experience in database environment

Proficient in Excel and other MS Office applications

Strong experience in Business Intelligence tools

Business Acumen

Possess long-term vision to further analytic efforts ranging from new data utilization, tools needed, and its application to the business

Excellent verbal, written, and presentation communication skills

Collaborate effectively with various areas of the organization to accomplish common goals

Possess strong business acumen and the ability to explain problems and solutions effectively to both technical and non-technical audiences

Knowledge of online advertising ecosystem and relevant performance metrics

Others

Highly data driven, willing to roll-up the sleeves and dive head first into our data

Great organization skills with high attention to detail

Ability to self-motivate, prioritize work, and excel in a fast-paced start-up environment

Previous experience in travel industry (preferred)

Education: Minimum of a Bachelor’s degree in a quantitative field such as computer science, math, statistics, economics, etc.

Company info

Adara

Company Profile

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