The Product Director is a member of the YMT Executive team and responsible for recommending, planning, and executing the product and pricing strategy in line with company objectives and budgetary requirements. The Product Director is responsible for the full product lifecycle from planning through to the guest experience of all land and cruise tour programs plus optional tours including product development, contracting of included services, costing & pricing, inventory, and revenue and yield management.
Research, develop, and manage all activities related to product and pricing strategy and in line with the overall company strategy
Collaborate with Finance Director to formulate revenue and volume plans by product to deliver budgetary and forecast requirements
Schedule, plan, and manage tour and product launches in line with business timescales and objectives
Work closely with Marketing Director to translate budget and formulate high-level marketing plan by product to deliver required lead generation activity across the sales cycle and ensure accurate and relevant product content in brochures, online, and in all collateral
Work closely with Marketing, Sales, Tour Operations and Finance Directors to develop and manage planned promotions, discounts, and tactical activities to achieving the best yield and budgeted tour load factors
Play a lead role in key vendor and partner relations and negotiations; lead and maintain key cruise line relationships to ensure we are afforded the most competitive and relevant cruise product, rates and inventory opportunities
Manage, train, coach and develop product department staff and managers; review workloads and staffing of Product Team to ensure appropriate resource levels.
Define and guide department activities and communications to ensure market attractiveness, competitiveness and a high level of quality in contracting, pricing, yielding, training and operations for each product category transportation, cruises, hotels, DMC’s, optional tour suppliers
Spearhead, lead, develop and deliver workflow process and systems improvements within product and product operations
Develop and maintain metrics, analytical reports, key performance indicators to optimize and drive yield management activity, forecast/budget performance, revenue, margins and product performance and planning.
Review sales and revenue performance on an ongoing basis and proactively drive yield management activity as necessary
Contribute to the development of the SMS (Safety Management System) and apply as appropriate to vendor contracting process and vendor management
10 years of staff management, product planning, contracting pricing and yield management experience
Bachelor’s degree in travel and tourism, marketing, business administration (or similar field) or equivalent experience
Travel industry experience required.
Must possess significant destination experience & knowledge
preferably within cruise industry, Hawaii, or Alaska
Product experience with mature customers preferred
Past success and responsibility with key account relationship management and negotiations required
Experience with complex, integrated back-office software systems desired
Demonstrated commercial and advanced analytical skills
Strong communicator, both written and verbal
Proven ability to work under pressure and meet deadlines
Collaborative nature with the ability to interact with a variety of staff from all levels
Willingness to travel occasionally (domestically and/or internationally) for trade shows, product contracting, planning and destination familiarization
Excellent knowledge of MS Office products, specifically Excel & PPT
Entrepreneurial spirit who can identify actionable business goals, initiate projects and implement change
All your information will be kept confidential according to EEO guidelines.
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